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Cotton with technology and social development

The Algodão Paraíba Project, conceived and managed by the Natural Cotton Color company, involves eight municipalities in the semiarid region. There are more than 600 hectares of planted area, involving around 300 families of farmers gathered in rural settlements and traditional communities in Paraíba, Northeast region of Brazil.

The environmental, social and economic sustainability project is based on the planting of colored cotton with a guaranteed purchase contract. Thus, the objective is to strengthen the Local Productive Arrangement (APL) by inserting small landowners who are always organized in family farming associations, including traditional quilombola communities.

Since 2016, Natural Cotton Color has been supplying small, medium and large weaving mills with cotton feathers grown in the Margarida Maria Alves settlement, in Juarez Távora, a rural region of the state. It also continues to supply knits and flat fabrics to other fashion brands.

In 2019, to meet the growing demand, it expanded cultivation in the Fazenda Campos settlement, among other small communities in the surroundings. More recently, the municipalities of Ingá and Itabaiana were included in the Algodão Paraíba Project. The expectation is that there will be more and more territories in 2022, making the State of the Northeast a reference in this raw material and abundance for farmers.

Innovation and sustainability

Organic colored cotton was developed by Embrapa. Cotton is born colored without the use of additives or dyes. Its production guarantees savings of 87.5% of water, when compared to a similar finished product. Cotton has international organic certification and is cultivated by family farming. The cultivation has technical support from the Research, Rural Extension and Land Regularization Company – EMPAER.

Display and distribution

Organic colored cotton fabrics, knits and feathers have been exhibited since 2017 at Premiére Vision Paris. Since 2019 they have been in the Smart Creation area, space for innovative products for the Sustainable Fashion segment. Sales are carried out through fairs and events, serving wholesale and retail. Check out the knitwear, fabric and feather catalogs.​